Insights

The calls, the leads,
the clients who drift.

Plain notes for owners of residential cleaning companies. Every number links to where it came from.

Calls · 5 min read

What a missed call really costs a cleaning business

About half of calls to home service businesses never reach a person. In cleaning, it’s usually because the owner is cleaning.

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Leads · 4 min read

How fast should a cleaning business answer a new lead?

85% of cleaning businesses reply the same day. Only 26% reply within the hour. The first reply usually wins.

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Clients · 5 min read

Why recurring cleaning clients drift off, and how to bring them back

Recurring clients fall off at about 6.2% a month. Most aren’t unhappy. Nobody asked them to come back.

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